The SEO Tips You Must Know to Get Your Website on Track

Search Engine Optimization is a term widely known amongst people related to content creation and promotion. In the modern world of impeccable and fierce competition, there are thousands of content providing sites and hundreds of big names lie among them, so for you to make your place in the top ones obviously hard work is required, but along with hard work, there are some techniques that’ll help you get there. With search engine algorithms changing frequently it becomes tough for content curators to get the right optimization for their website. Fortunately the search engines also lay out some ideas for developers to get their content ranked and on the top. 

The biggest change that the internet faced was the introduction of the term SEO, though search engine’s always focused on the type of content and keyword tagging but the trend of getting to a particular website development and SEO company started out somewhere about 5-6 years ago.  What these companies do is that they optimize your content in such a way that search engines take it up easily and rank your web page higher than the others, but that requires guided skill sets and prolonged work. 

What is SEO all about?

If it were that easy even a 10 year old child would have set up a website and start earning, but ITS NOT!! The SEO services providing companies have to work a lot to get a website on track and do the complete job, of course you can always hire any freelancer to write an SEO based content for you, but that’s not enough your website has to be optimized, along with the content, the complete SEO package consists of a lot more than just adding keywords to content or setting up catchy headlines.

The key is to get in the roots of the job and get it done. Even if you were to post a new article on something, there’s a lot of work done for it like, a featured image has to be set, proper keyword from the reader’s perspective is to be set, keyword density is to be maintained, not just these but  proper meta description and catchy headline are a must. These all are just an abstract to a single article, you can only imagine the work done by a particular company to bring a website from bottom to top.

Things most important for successful Search Engine Optimization

•  Keyword choice according to the content and from reader’s perspective

•   Keyword density (normally 3%-4%)

•   Featured image (linking to your post) with a description

•   Inbound links (links to another content of your website)

•   Outbound links (links to other website)

•  Proper sitemap for search engine bots

•  Robots.txt file

Besides the above mentioned points the content should be of top quality, in personal opinion if you are a lazy guy like me, get a web design and SEO company.